Drop’s Exclusive Collectibles Help Shoppers Live a More Rewarding Life and Gives New Meaning to “Personalized Rewards”. In the lead up to a highly anticipated, restriction-free summer, Drop is giving consumers even more chances to make memories this season by leveraging their loyalty program. These unique NFTs and Collectibles will provide holders with exciting rewards and exclusive access to Drop’s perks for the ultimate summer. Perks will include 10 per cent back on travel and entertainment purchases, a $1,000 memory bank, access to giveaways, and VIP access to a #SummerOfDrop concierge service that will connect shoppers with additional experiences and rewards.
Disrupting the Loyalty Rewards Market Through Web3 Innovation
Drop is disrupting the loyalty rewards market by inviting customers to experience Web3 in an easy, low-stakes and frictionless way. Building on Drop’s first utility NFT launch this past January––which demonstrated an increased demand for Drop’s amplified rewards––this program represents an exciting opportunity to level the playing field of Web3 for digital shoppers, and to play a leadership role in defining the future of the loyalty market.
Derrick Fung, Founder, Drop Technologies, says, “Web3 is the natural evolution for our platform. It has been an ‘Aha moment’ for us, both as a potential gateway into traditional commerce and a new form of consumer interaction. With this release, we have an incredible opportunity to transform the loyalty industry and disrupt the shopping rewards experience by putting the ‘fun’ in non-fungible. We aim to build Drop’s Web3 journey alongside our consumers who are eager to jump into the world of NFTs while also giving newcomers the opportunity to experiment outside the traditional NFT space with in-app Collectibles. We are thrilled to offer these exclusive, ahead-of-the-curve moments for our members.”
As much of the population is still learning about the concept of Web3 and NFTs, Drop will offer an easier way for customers to get started with the introduction of in-app Collectibles. While these Collectibles will have similar characteristics to NFTs, they will not live on the blockchain, but rather in-app, allowing customers to learn more about digital Collectibles in a familiar setting. As consumers engage with these innovative rewards, it will reveal important consumer behavior insights that will help Drop refine its business strategy and expand its product offering.
A Limited-Edition Drop of In-App Collectibles for Web3 Newcomers
On June 15, Drop will also release a series of in-app gaming and shopping Collectibles to let users earn even more rewards: Drop Pets and Shop. With one or more of 10,000 unique Drop Pets available to collect, users can feed their pets daily and watch them bring home surprises like points, power-ups, and bonuses. A total of 1,000 Shop Collectibles will also be released, featuring stackable rewards that allow members to earn more points, the more they shop. The in-app Collectibles will serve as an entry into the world of digital collectibles without blockchain integration for populations that are new to the world of NFTs.
About Drop Technologies
Drop (joindrop.com) is a rewards company on a mission to level-up the way consumers shop. Using the free app available on iOS and Android, Drop builds a personalized rewards experience from over 500 partner brands. Members earn points when they shop using the app, automatically with a linked credit or debit card, when playing in-app games or completing surveys. Drop points can be redeemed for gift cards at places like Uber Eats, Starbucks, Sephora and more, and invest in charitable donations or contest entries to once-in-a-lifetime experiences.
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